{"id":12210,"date":"2022-05-31T09:00:30","date_gmt":"2022-05-31T07:00:30","guid":{"rendered":"https:\/\/orasivegetale.com\/orasi-presenta-il-restyling-della-gamma\/"},"modified":"2025-04-10T12:36:58","modified_gmt":"2025-04-10T10:36:58","slug":"orasi-presenta-il-restyling-della-gamma","status":"publish","type":"post","link":"https:\/\/orasivegetale.com\/en-us\/orasi-presenta-il-restyling-della-gamma\/","title":{"rendered":"OraS\u00ec presents the restyling of the range"},"content":{"rendered":"

Visual and conceptual simplicity realized with new colours and icons to increase the brand awareness on the shelf.<\/h2>\n

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OraS\u00ec – since 2015 excellence in the market of plant-based products for taste and quality of selected raw materials \u2013 has engaged in a major process of market repositioning<\/strong>, implementing also a deep restyling of its image with the introduction of a new packaging, essential step in the process of renovation embarked on by the brand.
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The high level of innovation, the pleasant taste of products and the guarantee of a 100% Italian supply chain for soy and rice<\/strong>, guaranteed Italian supply chain for nuts and guaranteed quality and selected material for coconut and oat guarantee OraS\u00ec a prominent position within the plant-based market, both local and international: with a high-quality product, the brand intends to increase its value-based proposal, creating a close link with the consumer<\/strong>.<\/p>\n

OraS\u00ec wants to stay close to those consumers who want to make informed choices related to a moment of pleasure without neglecting the well-being and above all the respect of the environment<\/strong>.
\nThe range of OraS\u00ec plant-based products is unique and varied and includes drinks, cooking or whipping creams and 100% plant based spreadable products, ideal for drinking, excellent for cooking and perfect for any type of consumer and above all able to fulfill the most advanced consumption needs. OraS\u00ec proposes itself as an inclusive brand approaching the personal nature of every consumer, guaranteeing selected and quality raw material and a virtuous production cycle<\/strong> respecting the natural balance of the environment.<\/p>\n

The process of repositioning of OraS\u00ec has seen also a full rebranding process: from the image revised by the agency RBA Design to the omni-channel communication entrusted to the agency Mustard, with a view to give to the brand a new face, young and fresh, and enhance the market positioning.<\/p>\n

The brand awareness on the shelf has an essential role in this project, which is focused on new <\/strong>colours<\/strong> and icons, giving freshness and vivacity<\/strong>, and has played on the presence of raw materials on the pack to provide brand awareness and rationalise messages through a fresh, clean, young and immediate treatment. Through visual and conceptual simplicity, OraS\u00ec wants to facilitate the consumer in his informed choice<\/strong>, while enhancing the brand personality and the nature of ingredients.<\/p>\n

A process that will see its synthesis in the omni-channel campaign signed by Mustard<\/strong> coming this autumn which will enhance people\u2019s way of being and the way of living life according to nature thanks to OraS\u00ec: indeed, the brand proposes the perfect product to satisfy and go along with nature and preferences of any type of consumer.<\/p>\n

\u201cWith our 100% plant-based products realized in tune with the environment starting from excellent quality and strictly selected raw materials, we intend to meet the new needs of consumers, more and more oriented towards sustainable, informed purchasing choices aiming at achieving a full well-being, linked to the personal and environmental sphere as well\u201d affirms Danilo De Leone International Product Manager BU retail \u2013 Unigr\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"

Visual and conceptual simplicity realized with new colours and icons to increase the brand awareness on the shelf.   OraS\u00ec – since 2015 excellence in the market of plant-based products for taste and quality of selected raw materials \u2013 has engaged in a major process of market repositioning, implementing also a deep restyling of its […]<\/p>\n","protected":false},"author":2,"featured_media":12212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[439],"tags":[],"class_list":["post-12210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione-en-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/posts\/12210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/comments?post=12210"}],"version-history":[{"count":2,"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/posts\/12210\/revisions"}],"predecessor-version":[{"id":18175,"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/posts\/12210\/revisions\/18175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/media\/12212"}],"wp:attachment":[{"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/media?parent=12210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/categories?post=12210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orasivegetale.com\/en-us\/wp-json\/wp\/v2\/tags?post=12210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}